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ZARA Jadi Merek Terpopuler di Instagram pada 2021 | Databoks Home ZARA Jadi Merek Terpopuler di Instagram pada 2021 ZARA Jadi Merek Terpopuler di Instagram pada 2021 5 Merek yang Paling Banyak Disebut di Instagram (2021) Sumber : Influencer Marketing Hub, 2 Maret 2022
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Penulis: Vika Azkiya Dihni
Editor: Annissa Mutia
Influencer Marketing Hub merilis data tentang merek yang paling banyak di mention di media sosial , salah satunya di Instagram untuk tahun 2021. Tercatat, ZARA menjadi merek paling populer di Instagram pada tahun lalu.
Jumlah mention dari merek pakaian asal Spanyol itu menjadi yang terbanyak, yakni 301.010. Pasalnya, hampir 100 ribu influencer memposting dan berbagi tentang produk dari ZARA, dengan jangkauan lebih dari 2 miliar orang.
Kemudian, jumlah mention dari Instagram menempati posisi kedua dengan 219.714 mention. Berikutnya diikuti oleh Shein, situs belanja online asal China yang fokus menjual dan memproduksi produk-produk fesyen dengan jumlah mention 213.675.
Selanjutnya brand fesyen H&M menempati posisi keempat sebagai merek yang paling banyak disebut di instagram dengan jumlah mention 161.223.
Terakhir Nike , merek sepatu, peralatan olahraga, dan pakaian asal Amerika Serikat menempati posisi kelima dengan jumlah mention 150.423.
(Baca Juga: Nike hingga Hermès, Ini Merek Fesyen Paling Bernilai pada 2021 )
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