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Penjualan iPhone Capai 242 Juta Unit pada 2021 | Databoks
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Penjualan iPhone Capai 242 Juta Unit pada 2021

Volume Penjualan iPhone (2017-2021)

Sumber : Business of Apps, Januari 2022

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Disalin..
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Penulis: Monavia Ayu Rizaty

Editor: Adi Ahdiat

21/2/2022, 20.00 WIB

iPhone merupakan sumber pendapatan terbesar sekaligus produk paling berharga bagi perusahaan Apple sejak 2008.

Meskipun Apple telah mendiversifikasi lini produknya dengan iWatch, AirPods, dan sebagainya, iPhone tetap mendominasi penjualan dengan kontribusi 52% terhadap pendapatan Apple.

Dalam dua tahun terakhir Apple telah meluncurkan empat model iPhone, yaitu iPhone, Mini, Pro dan Max. Semua hadir dengan kisaran harga yang berbeda dan ditujukan untuk membidik konsumen sebanyak mungkin.

Sepanjang 2017-2021, volume penjualan iPhone dilaporkan mengalami fluktuasi. Melansir dari Business of Apps, volume penjualan iPhone mencapai 242 juta unit pada 2021. Capaian tersebut meningkat 22,9% dibandingkan penjualan tahun sebelumnya yang berjumlah 196,9 juta unit.

Dilihat menurut wilayahnya, penjualan iPhone paling banyak tercatat di Amerika Serikat, yaitu mencapai 84,3 juta unit pada 2021. Disusul penjualan di Eropa sebanyak 56,1 juta unit, Tiongkok 42,9 juta unit, Jepang 17,8 juta unit, dan gabungan wilayah-wilayah lainnya 40,9 juta unit.

Adapun Apple akan meluncurkan seri iPhone terbaru yakni iPhone SE 3 pada April 2022 mendatang. iPhone SE generasi ketiga ini digadang-gadang akan hadir dengan harga murah. 

(Baca Juga: Apple Rebut Posisi Teratas Pangsa Pasar Smartphone Global di Kuartal IV 2021)

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iphone, Apple, Smartphone, Ponsel, Ponsel Pintar, Penjualan Ponsel, Penjualan Smartphone, Smart Phone