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Mayoritas UMKM Ubah Produk dan Teknis Usaha untuk Bertahan Saat PPKM | Databoks Home Mayoritas UMKM Ubah Produk dan Teknis Usaha untuk Bertahan Saat PPKM Mayoritas UMKM Ubah Produk dan Teknis Usaha untuk Bertahan Saat PPKM Strategi Usaha UMKM Bertahan Saat PPKM (2021) Sumber : Mandiri Institute, 17 Januari 2022
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
Mengutip laporan Situasi Terkini UMKM 2021 oleh Mandiri Institute, mayoritas usaha mikro, kecil, dan menengah (UMKM ) mengubah jenis produk dan teknis berusaha untuk bertahan selama PPKM. 85,57% responden mengaku melakukan hal tersebut saat PPKM Darurat Juli - Agustus 2021.
Strategi selanjutnya adalah menghemat biaya operasional yang dilakukan oleh 58,99% responden. Selanjutnya, memberi diskon dan bonus dilakukan oleh 24,68% responden.
Lalu, 3,86% responden justru mengembangkan usaha saat PPKM berlangsung. Kemudian, sebanyak 2,97% responden tidak memiliki strategi khusus dan ada pula 2,49% responden harus menghentikan usaha atau menutup lokasi untuk fokus online. Hanya 0,53% yang mencari tambahan modal.
Secara umum, survei yang sama menemukan 94,7% usaha harus menghentikan operasinya lebih dari 1 minggu ketika PPKM Darurat Juli - Agustus 2021 lalu. Mayoritas dari usaha (35,47%) bahkan harus menghentikan usahanya selama 2 - 4 bulan.
Mandiri Institute melakukan survei dampak PPKM darurat ini kepada 2.944 responden. Survei dilakukan pada Desember 2021 dengan mayoritas responden berasal dari Jawa dan Sumatra.
(Baca: Survei: 35,47% Usaha Berhenti Beroperasi Selama 2 hingga 4 Bulan Akibat PPKM )
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