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Indomie Jadi Brand Terbaik di Indonesia pada 2021 | Databoks Home Indomie Jadi Brand Terbaik di Indonesia pada 2021 Indomie Jadi Brand Terbaik di Indonesia pada 2021 Merek Terbaik Menurut Konsumen Indonesia Sumber : YouGov, 2021
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Penulis: Reza Pahlevi
Editor: Annissa Mutia
1/12/2021, 17.10 WIB
Survei Best Brand Rankings 2021 yang dilakukan oleh YouGov kembali menempatkan Indomie menjadi merek terbaik pilihan konsumen Indonesia pada 2021. Indomie mendapat skor dalam 65,5 dalam YouGov BrandIndex.
Lokapasar Shopee berada di peringkat kedua dengan skor 63,7. Pesaing Shopee, Tokopedia, berada di peringkat sepuluh dengan skor 51,7.
Garuda Indonesia yang sedang mengalami masalah finansial berada di peringkat ketiga dengan nilai 61,6. Situs streaming video YouTube di peringkat keempat dengan nilai 58,9.
YouGov BrandIndex menilai impresi, kualitas, nilai, kepuasan, dan rekomendasi yang diberikan responden terhadap satu merek.
Peringkat ini menunjukkan nilai rata-rata tertinggi tiap kriteria dengan periode perhitungan selama 1 Oktober 2020-30 September 2021.
(Baca: Indomaret, Ritel dengan Nilai Konsumen Tertinggi di Indonesia pada 2021 )