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Konsumen Lebih Pilih Kopi Saset selama Pandemi Corona | Databoks Home Konsumen Lebih Pilih Kopi Saset selama Pandemi Corona Konsumen Lebih Pilih Kopi Saset selama Pandemi Corona Pilihan Jenis Kopi selama Pandemi Corona Sumber : Inventure Indonesia, Alvara Research Center, 26 Oktober 2020
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Penulis: Dimas Jarot Bayu
Editor: Muhammad Ahsan Ridhoi
Hasil survei Inventure Indonesia bersama Alvara Research Center menunjukkan, 48,4% konsumen lebih memilih mengonsumsi kopi saset selama pandemi virus corona Covid-19. 36,3% responden memilih meminum kopi kemasan.
Sebanyak 27% responden memilih mengonsumsi kopi literan. Ada 18,9% responden yang memilih biji kopi. Sedangkan, hanya 16,7% responden yang memilih minum kopi dari paket olahan kopi secara manual (manual brew ).
Meningkatnya jumlah konsumen yang memilih minum kopi saset seiring adanya pembatasan aktivitas di luar rumah selama pandemi corona. Banyak konsumen mengurangi aktivitas menongkrong di kafe dan beralih ke jenis kopi yang instan dan bisa dinikmati di rumah.
(Baca: Kopi Jadi Komoditas Andalan Para Petani Perhutanan Sosial )
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