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Kandungan Alami Jadi Keunggulan Utama Produk Indonesia Bagi Konsumen | Databoks Home Kandungan Alami Jadi Keunggulan Utama Produk Indonesia Bagi Konsumen Kandungan Alami Jadi Keunggulan Utama Produk Indonesia Bagi Konsumen Perbandingan Keunggulan Produk Indonesia & Asing Sumber : Katadata Insight Center (KIC), November 2020
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Penulis: Yosepha Pusparisa
Editor: Muhammad Ahsan Ridhoi
Konsumen Indonesia menilai setidaknya terdapat tiga unsur keunggulan produk dalam negeri. Unsur tersebut adalah kandungan alami produk (69,2%), layanan purna jual (64,9%), dan mudah dicari atau tersedia di banyak pasar (63,9%).
Sementara itu, konsumen Indonesia menganggap daya tahan produk luar negeri (asing) lebih unggul dari buatan Indonesia. Sebanyak 66,2% responden mengakui kondisi tersebut. Selain itu, menurut 65,9% responden, desain kemasan juga lebih unggul ketimbang produk dalam negeri.
(Baca: Konsumen Indonesia Akui Kualitas Perbankan dan Keuangan Dalam Negeri Lebih Unggul dari Asing )
Katadata Insight Center bekerja sama dengan Cash Pop melakukan survei konsumen secara daring terhadap 6.697 responden. Kegiatan tersebut berlangsung pada 13-17 Oktober 2020 yang menjangkau 34 provinsi di Indonesia.
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