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Apa Alasan Konsumen Pilih Produk Lokal? | Databoks Home Apa Alasan Konsumen Pilih Produk Lokal? Apa Alasan Konsumen Pilih Produk Lokal? Alasan Menggunakan Produk Lokal Sumber : Katadata Insight Center (KIC), November 2020
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Penulis: Yosepha Pusparisa
Editor: Muhammad Ahsan Ridhoi
Lebih dari setengah konsumen Indonesia mengemukakan bahwa kebanggaan produk dalam negeri memotivasinya menggunakan produk lokal. Hal itu tampak dari survei Katadata Insight Center (KIC) yang menunjukkan 82,3% responden memilih opsi tersebut.
Selain itu, 60,7% responden juga menganggap harga yang terjangkau mendorong mereka untuk menggunakan produk lokal. Alasan nasionalisme dengan membantu perekonomian bangsa turut diakui 45,4% responden.
(Baca: Konsumen Indonesia Akui Kualitas Perbankan dan Keuangan Dalam Negeri Lebih Unggul dari Asing )
KIC bekerja sama dengan Cash Pop melakukan survei konsumen secara daring terhadap 6.697 responden. Kegiatan tersebut berlangsung pada 13-17 Oktober 2020 yang menjangkau 34 provinsi di Indonesia.
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