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Pendapatan Industri Koran Secara Global Membaik | Databoks Home Pendapatan Industri Koran Secara Global Membaik Pendapatan Industri Koran Secara Global Membaik Pendapatan Koran secara Global Sumber : PricewaterhouseCoopers (PwC), 5 Juni 2019
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Penulis: Yosepha Pusparisa
Editor: Safrezi Fitra
Pendapatan penerbit koran secara global masih minus sejak 2015. Riset PricewaterhouseCoopers (PwC) menunjukkan penurunan terbesar terjadi pada 2017 sebesar 4,4%. Tahun ini, PwC memperkirakan penurunan pendapatan penerbit koran berkurang menjadi 2,9%.
Fenomena ini memaksa penerbit koran dan majalah mempertimbangkan model bisnis baru. Sejumlah media cetak tengah sudah mulai beralih dan menikmati peningkatan konsumsi digital di seluruh kawasan.
(Baca: Tren Pertumbuhan Pendapatan Industri Media dan Hiburan )
Sirkulasi koran digital meningkat, pendapatannya secara tahunan masih tumbuh meski melambat. Riset PwC menyarankan salah satu solusi dengan strategi pembayaran digital, termasuk keanggotaan dan donasi.
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