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Inilah Merek dengan Belanja Iklan Terbesar di Media Konvensional | Databoks Home Inilah Merek dengan Belanja Iklan Terbesar di Media Konvensional Inilah Merek dengan Belanja Iklan Terbesar di Media Konvensional 10 Merek dengan Belanja Iklan Terbesar Media konvensional 2017 Sumber : Nielsen Indonesia, PT (The Nielsen Company), 1 Feb 2018
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Berdasarkan data Nielsen Advertising Expenditure (Adex) Full Year 2017 and Trends , iklan media
Adapun brand (merek) dengan belanja iklan terbesar tahun lalu adalah Meikarta Traveloka.com
Nielsen Adex 2017 diambil dari Ad Intel yang memonitor aktivitas periklanan di Indonesia dari 15 stasiun televisi, 99 surat kabar, serta 120 majalah dan tabloid. Angka belanja iklan tersebut didasarkan pada gross rate card , tanpa memperhitungkan adanya diskon, bonus, promo, harga paket dan lainnya.
(Baca Databoks: Perang Iklan Minuman Teh Kemasan
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