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Di Mana Orang Amerika Membeli Mainan? | Databoks
IKLAN

Di Mana Orang Amerika Membeli Mainan?

Estimasi Penjualan Online Mainan dan Boneka di Amerika Serikat (2016)

Sumber : Statista, 2017

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Disalin..
IKLAN

20/9/2017, 13.46 WIB

Toys R Us pada Senin (18/9) mengumumkan telah mengajukan dokumen chapter 11 atau perlindungan kebangkrutan. Langkah ini diambil untuk membantu perusahaan mainan yang berbasis di New Jersey Amerika tersebut dapat terbebas dari utang akibat pembelian Bain Capital Partner, KKT & Co dan Vornado Realty Trust senilai US$ 7,5 miliar pada 2005.

Berdasarkan data Statista, penjualan mainan dan boneka terbesar di Amerika dicatat oleh Amazon dengan nilai US$ 2,16 miliar. Sebagai informasi, Amazon merupakan salah satu situs penjualan online terbesar di dunia. Kemudian diikuti Walmart US$ 1,29 miliar. Sementara Toys R Us hanya berada di urutan ketiga dengan nilai US$ 912 juta. Bangkrutnya Toys R Us mengindikasikan bahwa munculnya penjualan online di era digital telah menelan korban peritel konvensional.

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