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Snapchat Go Public, Pengguna di Indonesia Masih Minim | Databoks Home Snapchat Go Public, Pengguna di Indonesia Masih Minim Snapchat Go Public, Pengguna di Indonesia Masih Minim Pengguna Sosial Media di Indonesia 2016 Sumber : eMarketer, 2016
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Snapchat telah mendaftarkan dokumen untuk melakukan penawaran perdana (IPO/initial public offering) . Perusahaan teknologi yang akan memiliki kode SNAP ini berharap bisa mengumpulkan dana segar sebesar US$ 3 miliar. Dalam IPO ini, SNAP memposisikan dirinya sebagai perusahaan kamera. Dalam dokumen tersebut, SNAP menyatakan memiliki 158 juta pengguna aktif dan mereka telah membagikan 2,5 miliar gambar melalui aplikasi Snapchat setiap hari.
Di Indonesia, Snapchat menjadi sosial media (Sosmed) yang cukup terkenal dikalangan remaja. Namun demikian, popularitasnya masih kalah jauh dibanding para pesaingnya. Snapchat hanya mengambil 5,8 persen pengguna Sosmed, sedangkan posisi teratas masih ditempati oleh Facebook (87,5 persen) dan Instagram (69,2 persen) pengguna Sosmed Indonesia.
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