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Nilai Merek Pizza Hut Kalahkan Domino's Pizza | Databoks Home Nilai Merek Pizza Hut Kalahkan Domino's Pizza Nilai Merek Pizza Hut Kalahkan Domino's Pizza Nilai Merek Perusahaan Makanan Siap Saji Terbesar Dunia (2016) Sumber : Statista, 2016
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Pizza Hut masuk dalam jajaran merek makanan siap saji dengan nilai termahal. Dilansir dari Statista, Pizza Hut berada di urutan lima dengan nilai merek mencapai US$ 8,3 miliar. Harga Pizza Hut mengalahkan kompetitornya, Domino's Pizza yang bertengger di posisi tujuh dengan nilai merek US$ 4,9 miliar. Sementara itu McDonald's menjadi label makanan siap saji paling mahal sejagat dengan nilai mencapai US$ 88,6 miliar.
Selanjutnya, gerai kopi Starbucks berada di posisi kedua dengan valuasi sebesar US$ 43,6 miliar dan kedai sandwich Subway di urutan ketiga dengan nilai merek US$ 21,6 miliar. Perusahaan di industri makanan siap saji saling bersaing dalam menyediakan produk makanan yang sesuai selera konsumen, kenyamanan dalam pelayanan, dan kecepatan dalam menyajikan hingga mengantar makanan. Di sisi lain, industri ini masih kurang mempertimbangkan kualitas gizi makanan yang dijual.
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