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Semester I 2016, Iklan Radio Masih Tumbuh | Databoks Home Semester I 2016, Iklan Radio Masih Tumbuh Semester I 2016, Iklan Radio Masih Tumbuh Spot dan Belanja Iklan Radio Semester I 2016 Sumber : Nielsen Indonesia, PT (The Nielsen Company), 2016
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Belanja iklan radio sepanjang semester pertama 2016 bertumbuh. Iklan di radio mencapai puncaknya pada Juni 2016 sebesar Rp 57 miliar. Hari Raya Idul Fitri merupakan salah satu pemicu naiknya belanja iklan pada paruh pertama 2016.
Tak hanya nilai iklan yang meningkat, berdasarkan survei Radio Audience Measurement (RAM) 2016 yang dilakukan oleh Nielsen, spot iklan di radio juga tumbuh sepanjang paruh pertama 2016. Pada Mei 2016, spot iklan radio mencapai lebih dari 60 ribu spot.
Bagi sebagian produsen, radio masih dianggap salah satu media yang efektif untuk memperkenalkan produk kepada konsumen segmen tertentu. Sementara bagi pendengar, radio merupakan media untuk mendapatkan informasi dan hiburan. Survei RAM dilakukan pada 42 radio di 11 kota di Indonesia. Penghitungan iklan dan spot berdasarkan gross rate card .
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