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Kretek Mesin Kuasai Pangsa Pasar Rokok Indonesia | Databoks Home Kretek Mesin Kuasai Pangsa Pasar Rokok Indonesia Kretek Mesin Kuasai Pangsa Pasar Rokok Indonesia
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Penjualan rokok di Indonesia didominasi jenis sigaret kretek mesin (SKM). Dengan pangsa pasar sebesar 72 persen pada semester I/2016, SKM mengungguli pesaingnya yakni sigaret kretek tangan (SKT) dan sigaret putih mesin (SPM).
Pergantian tren perokok menjadi penyebab semakin menjamurnya rokok jenis SKM. Peralihan ini dilatarbelakangi oleh gencarnya promosi dan perubahan gaya hidup. Kondisi ini memaksa pabrik rokok SKT semakin terpinggirkan oleh jenis SKM.
Agar bisnis tak tergilas, produsen rokok berlomba mengeluarkan rokok SKM dan menciutkan bisnis rokok SKT. Alhasil rokok SKM berlabelkan light dan mild kini semakin mendominasi etalase rokok di minimarket atau kaki lima.
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