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Pendapatan Starbucks Corp. Internasional 2011-2015 | Databoks
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Pendapatan Starbucks Corp. Internasional 2011-2015

Sumber : MarketWatch, 2016

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5/8/2016, 19.40 WIB

Perusahaan waralaba kopi bertaraf internasional ini terus mencatatkan peningkatan laba 2011-2015. Keberhasilan ini didukung oleh strategi bisnis Starbucks yang mendiversifikasikan menu makanan dan minuman dalam menunya. Peningkatan ini tak lepas dari upaya CEO Starbucks, Howard Schulutz yang mendorong penjualan minuman non-kopi seperti jus, teh maupun jus. Naiknya pendapatan juga ditopang oleh penjualan mesin pembuat kopi The Vesmo.

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